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Integrated Social Marketing Program

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Banyan Global is a subcontractor to Population Services International (PSI) on the Integrated Social Marketing Program (ISMP) in Madagascar. The main objective of the program is to use social marketing principles to improve the health of the Malagasy people, particularly vulnerable groups such as children below 5 years, women of reproductive age, youth between 15-24 years, and people living in underserved areas. Banyan Global is working to strengthen business management capacity and access to finance for private health providers participating in PSI’s Top Réseau social franchise. Banyan Global is also collaborating with PSI to strengthen the financial viability of its rural community health product distributors.