Banyan Global


Alternative Rural Marketing in Ghana

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Working under contract with Freedom from Hunger (FfH) in Ghana, Banyan Global participated in the Alternative Rural Marketing Program. The goal was to disseminate information on insecticide-treated bed nets to prevent malaria. Group-based microfinance-lending programs comprised the communication network. Our team conducted a desk review of the microfinance industry in Ghana and made recommendations for involving local microfinance institutions (MFIs). GlaxoSmithKline funded this project.